Even with modern marketing tools and data infrastructure (like the data warehouse), marketing data still follows a largely linear flow through the stack. It might be better data than teams have ever used before, but if marketing tools are the terminal destination, the result is only a higher ceiling for local optimization. I’ve worked with [...]

If you’re planning a migration from on-prem to cloud, you likely justified the project with anticipated benefits such as elastic scalability and consumption based pricing. The underlying assumption is you can do more — sometimes much, much more — faster and cheaper when you migrate applications and services to the cloud. You also know that [...]

Distributed databases present a unique challenge especially when data has to be strictly read/written in sequential order. When it comes to Cassandra Database, Cassandra chooses availability and partition tolerance over tunable consistency. In transactions for creating user accounts or blocking MTN’s, race conditions between two potential writes must be regulated to ensure that one write [...]

NetcoreCloud is a global Martech product company that helps B2C brands improve customer experience. In this conversation, NetcoreCloud’s CDP (Customer Data Platform) Engineering Head will talk about the challenges of creating a no-code platform that has not only helped customers to setup the connectors at ease but also increasing the internal development and release efficiency [...]

Like any other organization, StreamSets has to move around data between departments, software and data silos. We use our own product internally and we’re excited to show you how we drink our own champagne. Some highlights will include how we at StreamSets harness the power of REST origins/destinations to connect to a wide range of [...]

In this session, we will discuss Snowflake and its security features. We will then focus on key areas where organizations face difficulties or do not adhere to best practices. We will then see how to reduce risks in Snowflake accounts, focusing on things that can be relatively easy to implement, yet reduce a significant risk.

Your team just migrated to a data mesh (or so they think). Your CTO is all in on this “modern data stack,” or as she calls it: “The Enterprise Data Discovery.” To satisfy your company’s insatiable appetite for data, you may even be building a complex, multi-layered data ecosystem: in other words, a data platform. [...]